In the lead-up to the first match of the Moroccan National Team in the Africa Cup of Nations, star player Achraf Hakimi has announced his latest commercial collaboration with a Moroccan chocolate brand Nooco. The well-executed advertisement for the Moroccan-made chocolate has gained significant traction on social media platforms.
Expressing his enthusiasm about the partnership, Hakimi stated, “I am honored to be associated with this Moroccan brand, which will undoubtedly become iconic. The brand embodies values of innovation and quality that are dear to me and are reflected in all of its products. The creation of this brand to the highest standards is a source of pride for me as a Moroccan and will hopefully serve as inspiration for our youth.”
Achraf Hakimi’s announcement, along with his statement and the well done advertisement, has prompted people to seek more information about the brand and its identity.
The brand in question is NOOCO, a part of Next Snacking Industry, an industrial firm in the biscuit and chocolate industry in Morocco. who proudly announced its collaboration with Achraf Hakimi in a press release, stating, “This collaboration is the result of a meeting between a National champion and a Moroccan brand advocating innovation and excellence.” The press release further introduced NOOCO as a Moroccan brand of sweet snacks (chocolates, chocolate bars, and biscuits) catering to a diverse audience seeking high-quality products and new tastes.
Hicham Laraqui Housseini, the CEO of Next Snacking Industry, expressed his delight, saying, “We are thrilled about this multifaceted collaboration and honored by Achraf Hakimi’s trust. As we support the expansion of our brand NOOCO, which advocates excellence and proudly claims its Moroccan identity, we couldn’t have hoped for a better ambassador. We are also very pleased to contribute to various initiatives supported by the ACHRAF HAKIMI FOUNDATION.”
Sportribune.com